Online Marketing Tools Every Business Needs

In this digital guide, we’re outlining the best online tools that everyone should be using to grow their business online.

Top Online Marketing Tools For Every Business

Online marketing is always evolving. And every year, new tools emerge designed to help businesses achieve their marketing goals and boost their bottom line.

Knowing which online marketing tools to use can be tricky, especially because so many of them have varying price points.

In this guide, we’re outlining the top online marketing tools that you should be using, regardless of industry or business size. Most of these tried and tested tools are simple enough to use, even for beginners.

Google Analytics

To get the most out of your website, you first need to analyse it. Several online marketing tools allow you to analyse and improve your website, but none are quite as powerful as Google Analytics.

Google Analytics is one of the top free tools from Google. It takes just a couple of minutes to add a Google Analytics code to your website. Once this is done, you can track every action taken by every visitor.

Gain an understanding of how visitors move through your website, see which landing pages they stay on and which pages make them leave the site…. the opportunities are endless.

By understanding how visitors are using your website, you can make necessary changes to your website and improve the user experience.

Yoast SEO

If you have a WordPress website, then you need Yoast SEO. It is the number one WordPress plug-in used by digital marketers and business owners around the world to optimise their websites to perform better on Google and other search engines.

This easy-to-use plug-in provides expert tips and advice that help you improve the optimisation and overall readability of your website. Plus, it’s free to use!


If you want to up your social media marketing game (and we really think you should), then Canva is a great tool. With Canva, you can create amazing visual content and social media graphics, including posts, stories, videos and cover photos for Facebook, Instagram, Twitter, LinkedIn and Pinterest.

You don’t have to be a graphic designer and don’t worry if you’re not “creative” enough – Canva does all the hard work for you. Simply choose from the wide range of cool templates available and edit them with your brand colours, fonts and logos.

You can also download royalty-free images and videos. There is a free version of Canva, which is fantastic. But we advise paying for the premium version to get all the amazing benefits that Canva has to offer.

Canva is an excellent online marketing tool for creating visual content

Mail Chimp

Email marketing is still one of the most effective online marketing strategies and is used by 8 out of 10 digital marketers. Digital marketing guru Neil Patel recommends MailChimp as the number one online marketing tool every start-up business should have.

But MailChimp isn’t just amazing for start-ups, it is one of the top email marketing providers and digital marketing tools used worldwide.

Businesses of all sizes and niches use MailChimp to create fantastic email marketing campaigns that enable them to place their products and services in the mailboxes of their target audience.

With a little practice, MailChimp is relatively easy to use and it offers a free plan (for those with less than 2,000 subscribers).

Google Ads

Google Ads is an excellent way to drive traffic to your website and gain new customers. It positions your website at the very top of Google’s results page when a user searches for keywords and phrases that relate to your business.

The platform is effective but can be expensive. However, as it is performance-based, you only pay as and when someone clicks on your ads. Google Ads is a fantastic online marketing tool and the various Google Guides answer any questions you might have about getting up and running on Google Ads.


When it comes to SEO (search engine optimisation), SEMrush is one of the best tools on the web. It offers a range of features that enable your website to rank well and attract the right type of visitors.

You can carry out a comprehensive SEO audit of your site, research keywords, gain quality backlinks and track your website’s position on the web.

With SEMrush, you can also enhance our content strategy, carry out competitor research and improve your social media marketing strategies. The features are endless with SEMrush, making it a leading tool for SEO.


HubSpot is a leader in marketing, sales, and CRM software.

It is an amazing ‘all-rounder’ multi-purpose that allows you to bring your marketing funnel together by offering tools that help with blogging, SEO, social media, website, lead management, calls-to-action, marketing automation, email marketing and analytics and more.

When choosing a HubSpot package, you can choose from several options that include Marketing Hub, the Sales Hub, the CMS Hub, and the Service Hub.

For example, the cheapest CMS Hub package starts at £19 per month and the cheapest Marketing Hub package starts at £38 per month. Alternatively, you can create your own bundle based on which tools you are most likely to use.


To achieve success on social media, you need to stay ahead of the curve. Regularly posting quality posts, including a mix of visual content, video content, stories and polls etc., can increase brand awareness and expand your social media following. But posting regularly can be time-consuming.

That’s where Hootsuite comes in! Hootsuite is a social media management platform that allows you (and your whole team) to manage social media content. You can schedule posts in advance and track the performance of your social media content.

Hootsuite offers various payment plans including a 30-day free trial so you can try before you buy.

Answer The Public

Answer The Public is a useful keyword research and content planning tool. It provides you with a range of queries and questions that web users are asking about a specific keyword or phrase.

If you want to rank well on Google and attract your target audience to your website, you need to be providing quality answers to the questions they are asking.

By providing relevant, high-quality information and content in your blogs, Google will recognise your website as one that is useful to web users.

That’s where Answer The Public comes in. It provides you with a range of the most popular questions and queries being asked on the web regarding a specific topic. You can then use these to create high-trafficked blog posts and articles.

Answer The Public is a useful online marketing tool for content creation
Answer The Public example

Need Help With Your Online Marketing?

Unsure where to start with your online marketing? Let AdLens Digital help! We are a digital marketing agency offering a wide range of online marketing services tailored to your business. Get in touch to find out more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our mailing list to learn how to grow your business online.

Our newsletter is only twice a month.