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Google Ads: Is It Right For My Business?

If you are considering spending some of your marketing budget on ads, Google is often the best place to start. In this digital guide, we are going to outline the benefits of Google Ads and help you decide whether Google Ads is the right option for your business.

What Are Google Ads?

Google Ads was launched in 2000 as Google AdWords, just 2 years after the search engine became the world’s most popular. In 2020, the advertisement platform rebranded to Google Ads.

Google Ads allows you to create advertisement campaigns that appear at the top of the Google search engine results page when your target audience searches for something relating to your brand, product or service.

You can always spot a Google ad as they stand out from the rest of the results on the page and have a little Ad symbol next to them.

Example of how Google Ads appear online

Your ads may also appear in front of your target audience on millions of relevant websites, apps and Google-owned properties (such as YouTube and Gmail) thanks to something known as the Google Display Network.

Google Ads is one of several Pay-Per-Click marketing channels on the web. PPC is different to other advertisement models, such as CPM or cost per thousand acquisitions, as you only pay when someone clicks on your ads. If you have no clicks – you spend no money. It’s simple.

What Are The Benefits Of Google Ads?

Google Ads is an effective advertising platform that helps millions of businesses drive traffic to their website and gain new customers.

Don’t just take it from us! According to HubSpot, Google Ads get 65% of all clicks from users who are ready to buy and 48% of customers buy something they have seen on a YouTube ad. Here are the main benefits of the ads platform:

  • Huge Reach – Google is the world’s most used search engine, with more than 5 billion searches per day. It is used by users across every industry and customers at all stages of the buying cycle.
  • Target Demographics – Google Ads offers various ways to target your preferred audience, including their location, interests, age, language, the device they are using and the day/time they are using the web. But most importantly, it enables you to target specific keywords and phrases that relate to your business.
  • User Intent – Google Ads is such a powerful advertisement platform because Google users are searching the platform with intent. They already have an interest. More often than not, they are looking to buy. And they are using keywords and phrases relating to your product/service to do so.
  • PPC Element – Google Ads can be expensive when compared to other digital marketing strategies, such as SEO. But, as discussed above, it is performance-based. The Pay-Per-Click element means you only pay as and when someone clicks on your ad. You can also control the costs by choosing how much you spend per month, per day, and per ad.
  • Fast Results – When it comes to digital marketing, no strategy works quite as fast as Google Ads. If you do it right, you can start generating sales within hours of your ad campaigns going live.
  • Measurable Results – The Google Ads Manager lets you clearly see the results of your ad campaigns. From a user clicking on your ad to a user doing something valuable, such as buying a product or downloading our app – you can track everything. This allows you to see which ads are performing better so you can tweak and improve your campaigns.
  • Useful Tools – Google offers a range of useful tools to help you manage and monitor your accounts, this is particularly useful if you manage multiple ad accounts.

Find out more about the benefits of Google Ads.

Are Google Ads Right For My Business?

There is absolutely no doubt that Google Ads works. Regardless of industry or business size. Even small businesses and start-ups can benefit from the ads platform.

However, just because Google Ads is an effective digital marketing strategy doesn’t necessarily mean it’s going to be the best for your business.

Before getting started, you should consider various factors, including budget, marketing goals and time frame.

Your budget will be a huge factor. As mentioned previously, Google Ads is performance-based, meaning you only pay when someone clicks on your ads. When an ad ends up getting a lot of clicks it is awesome for your business… but it can also be costly.

To give you an idea of the costs involved, here’s a WordStream graph outlining the average cost-per-click according to industry…

WordStream graph
Image Source: WordStream

Your marketing goals and time frame will also be important factors. If you want to see results quickly, then Google Ads is most definitely the best option for your business.

If you would like to build organic traffic that will take more time but be more beneficial in the long run, then SEO may be the best option for you.

You should also ask yourself if you are familiar with your target audience and the keywords/phrases they are going to be using.

If you haven’t yet carried out audience research, your ad campaigns may not be as effective. But if you already have an expert understanding of your target audience and what they are searching for, you should be able to create targeted ads that drive traffic.

Need Help?

If you think that Google Ads might be beneficial for your business but are unsure where to start, we can help. AdLens Digital is a digital marketing agency offering a wide range of services. Get in touch to find out more.

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