When it comes to online advertising, I’m sure you will agree that social media is an invaluable tool.
Facebook is particularly great for online advertising. Not only is it one of the biggest social media platforms, with more than 2.9 billion users worldwide, but it’s also one of the most cost-effective.
In this digital guide, we’re going to share everything you need to know about getting started with Facebook ads.
Facebook Ads Overview
Facebook advertising is a powerful tool that allows business owners and marketers to create paid advertising campaigns that display on the Facebook feed of their target audience.
For those of us that use Facebook, we see business Facebook ads every day. The beauty of it is, they blend right into our feed, which makes Facebook an excellent platform for advertising brands, products and services.
How Can Facebook Ads Help My Business?
Facebook ads have a ton of benefits for all types of businesses. One of the best things about Facebook ads is the targeting options. Because Facebook knows so much about its users, you have a variety of detailed targeting options that allow you to reach your specific target audience.
Facebook ads are also simple to use. Some online advertisement platforms (such as Google Ads) can be challenging, but even a beginner can set up a successful campaign and track it using the tools provided within Facebook’s business suite.
Another benefit is the various types of ads available. You can create image ads, video ads, carousel ads and collection ads, each of which can be tailored to capture the interest of your audience.
And once the ads are live, you have complete control over your daily budget, so you don’t have to worry about overspending.
To demonstrate the effectiveness of Facebook Ads, let’s take a look at a couple of businesses that have smashed their Facebook ad campaigns out of the park and achieved their marketing goals through Facebook ads…
Chi Chi London – Increase Online Sales
English online fashion retailer Chi Chi London wanted to increase online sales by reaching out to new potential customers and strengthening its ties with existing fans and customers.
To achieve these goals, the fashion retailer retargeted existing fans by creating dynamic ads that reminded people of the products they had previously viewed or purchased. The company also reached out to a broader audience with a carousel-style catalogue sales campaign.
Chi Chi London saw a 40% increase in sales as well as a 29% decrease in cost per action! Read more about the Chi Chi London case study.
Hyundai Germany – Product Launch
Korean car maker Hyundai wanted to raise awareness of its first fully-electric car, the Hyundai IONIQ 5, which was launching in Germany. Not only did Hyundai want to raise awareness of this new vehicle, but it also wanted to convince electric car audiences of the brand’s technological leadership in the electric vehicle industry.
To achieve this goal, Hyundai launched a multi-phased campaign that included video ads, image ads and Stories. The ads were tailored to reach a broad “automotive” audience as well as people who had displayed interest in electric vehicles on Facebook and Instagram in the past.
Through the multi-phased campaign, Hyundai hoped to boost the number of landing page visits and encourage people to book a test drive.
The Facebook Ads campaign enabled Hyundai to position itself as a technological leader in the automotive industry. The company also reached more than 8.1 million “high-income” individuals in Germany and achieved a 7.5-point lift in brand awareness. Find out more about the Hyundai case study here.
How Do I Get Started With Facebook Ads
Now we’ve covered what Facebook Ads can do for your business, let’s help you get going with Facebook ads…
Set Up Your Meta Business Suite
Your Facebook Ads experience will go a whole lot smoother if your Meta Business Suite is set up correctly.
Once you know what you’re doing, Facebook Ads Manager is easy to use. But when you’re just getting started, the business suite can be challenging to navigate. That’s why we suggest having a read of the following guides from Facebook:
To get started with your Meta Business Suite, create an account or log in to your existing account here.
Create Your Audience
Once your account is up and running, it’s time to create your first ad campaign. And one of the first steps is selecting your audience. As mentioned previously, one of the best things about Facebook Ads is the option to target a detailed and specific audience. You can directly target Facebook users by:
- relationship status
You can also tailor your campaigns to reach specific audiences based on your objectives.
For example, you may want to target people who are already familiar with your brand and have viewed your products online in the past. Or maybe you’d like to target individuals at the very start of the sales funnel.
Facebook ads can be used to reach people at all stages of the buying process. So, you can create awareness of your brand for people who don’t yet know that they need your product/service.
Or you can reach people later on in the buying process when they are familiar with your brand and are considering making a purchase but just need a little nudge in the right direction.
Choose Your Objective
What do you want to achieve with Facebook Ads? Build brand awareness? Drive potential customers to your website? Launch a new product or service? Increase online sales? Increase footfall to your physical shop/business?
Whatever your goal is, Facebook will help you achieve it. The Facebook Ads Guide offers a ton of tips and tools to help you achieve your marketing goals.
Create An Ad
There are several steps to creating an ad campaign. Once you have chosen your goal and specified your target audience, you then need to decide where to run your ad campaign, i.e., Facebook, Instagram, Messenger or all three.
The next step is choosing an ad format. There are several types of ad formats available; Image, Video, Carousel, Collection, Slideshow, Stories, Messenger and Playables.
You may choose to run multiple ad formats within one campaign. Or you may find that one type of ad format is more effective than others. Learn more about the different formats.
Set Your Budget
The final step is setting your budget. And one of the many perks of Facebook Ads is – you have complete control over the budget. You can set a daily budget or a lifetime budget and you can choose how long you want the ad to run.
There is also the option to set a bid, which is the maximum amount you are willing to pay when someone sees or interacts with your ad.
Find out more about Facebook Ads pricing and budgeting.
Once your Facebook ad campaigns are live, you can use the variety of tools in Ads Manager to track the performance of the campaigns. You can then make tweaks and adjustments as required to improve the effectiveness of the campaigns.
Need Help With Facebook Ads?
Once you’ve gotten the hang of it, running Facebook ad campaigns is a walk in the park. However, it can be time-consuming, especially if you are still learning.
If you would like help with Facebook Ads, get in touch with AdLens Digital. We are a digital marketing agency offering a wide range of services.